Charleston’s Civil War Walking Tour

Charleston’s Civil War Walking Tour

Charleston’s Civil War Walking Tour founder Jack Thomson approached Silver Crescent for assistance in helping his walking tour stand out in the increasingly crowded tourism marketplace. Thomson, who is a gifted historian and has written a book about Charleston history, makes his walking tours different by telling true stories from the Civil War, showing then-and-now photographs of downtown Charleston, and personalizing each tour by interacting with everyone in the group.

Silver Crescent has played a vital role in the design and execution of Jack’s new web site, www.civilwarwalk.com, while also helping Civil War Walk undergo a re-branding and integrated marketing campaign. This effort includes more advanced social media marketing strategies, referral programs, a new logo, and additional tour offerings.

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